MUSTARD MIKES TOUR TAILGATE
The Mustard Mike's Tour Tailgate is a conceptual fan activation for musician Quinn XCII. Through an experience reminiscent of a sports tailgate, fans will tap into their collegiate roots of jamming, drinking, and casually competing against the background of Quinn XCII's discography building hype for the concert to follow.
Quinn XCII started his career with a deep connection to university party culture. That appreciation hasn't gone anywhere, it's just grown up! Fans will get to relive their glory days while enjoying local food vendors & craft brews, getting early access to exclusive merch ahead of the show, and plenty of time to pregame and build hype for the night ahead.
Midwest backyard meets collegiate day party. All aspects of the activation, including the Mustard Mike’s branded airstream, are designed with nostalgic diner nods and a backyard picnic flare.
The PNC Plaza at the Ryman Auditorium in Nashville, Tennessee is an outdoor stage that hosts live music and other events right off of Broadway street. The main appeal of this location is the expansive plaza space directly outside of the box office, the abundant parking for food trucks and other vendors, and its built-in mini covered stage. A wrapped tour bus and airstream create an easy, organic branded content moment all day long.
All tailgate games will be branded to encourage fan to take organic social posts while playing. At every stop of this tour tailgate, there will be opportunities to partner with staple restaurants that are considered beloved institutions in their respective cities. For the craft brew enthusiasts, partnerships with local breweries highlight Quinn’s discography in a tasty way.
