GRAZA X ROBERTA'S
Graza X Roberta's Pizza is a conceptual influencer event created for olive-oil brand Graza. Through a multi-course tasting event hosted at Roberta's in Williamsburg, guests get to experience the quality and versatility of Graza's products. This process book highlights the activation strategy, design + sourcing, and 3D environmental design throughout this conceptual activation. See the full project deck HERE.
Influencers will learn about and taste Graza through dinner courses and chef-led demos, inspiring them to use Graza in their recipes and create organic branded content in the process. A Graza styled content kitchen will allow for creators to have ample time to produce their own recipe content for their respective channels.
The dinner party aims to replicate that of your coolest friend that you only see a couple times a year. Similar to a refrigerator loaded with all the remnants of a well lived life, this space aims to create an eclectic and homey atmosphere that doesn’t take itself too seriously.
Roberta's is a New American pizzeria in Brooklyn, New York. Located in the neighborhood of East Williamsburg, it is known for its wood oven cooked pizza and hipster vibe. The restaurant serves pizza containing ingredients cooked from a rooftop garden, and houses a radio station in the rear of the building.
Roberta’s already had its own defined style throughout the restaurant, and through decor selects and rental furniture, this activation aimed to elevate the space and drive it closer to Graza’s eclectic kitchen feel.
