STELLARIA POP UP SHOP
CLIENT
MUTUAL FRIENDS
COLLABORATORS
HILARY CHEUNG
ROLE
ART DIRECTOR
PROJECT GOALS
We aimed to create an immersive pop-up shop in Soho, NYC celebrating the release of Chelsea Cutler's highly anticipated new album, "Stellaria." The shop offered a unique fan experience with limited-edition merchandise, interactive installations, and an intimate acoustic performance by Chelsea Cutler.
