FITBIT ACE LAUNCH EVENT
About the project
The official launch event for the Fitbit Ace LTE, the first smartwatch for kids. Immersing guests – press, influencers, tech leaders, and their children – in "Bit Valley," a playful digital world within the device. Through interactive experiences and 360° video mapping, the event showcased how the Ace LTE encourages active gaming and fosters deeper connections between parents and children. The experience was complete with a rainbow snack buffet and an arcade-style gifting station, completing an afternoon of memories for all of the young guests.
Photography: Donnell Culver @spacedogco
CLIENT
GOOGLE X FITBIT
ROLE
JR. ART DIRECTOR
COLLABORATORS
APT 122
